We often talk about how crucial monetisation is to the success of a game and it could easily be argued that Disney is one of the best in the business for making this happen. While the company is more well-known for their blockbuster hits on the big screen, it seems as though the little screen is where they’re ultimately making the most profits – after all, who doesn’t enjoy a game that’s already based on a movie they know and love?
Source: https://play.google.com/store/apps/details?id=com.lucasarts.starts_goo&hl=en
Recent statistics released by Disney have shown that overall, the developing and marketing process for mobile games is much cheaper than that of producing movies. When we think about that and then consider that the latest Disney mobile game hit Star Wars: Commander, available on iOS and Android, is recording daily sales figures of more than $220, 000 it is easy to see why Disney is optimistic about their future in the mobile gaming industry. While the industry can be a volatile one, as the news of layoffs at Rovio hits the stands, the majority of developers and publishers are seeing great successes, with a recent study from Statista predicting that mobile games will overtake PC games’ revenue by 2015.
While console gamers can rest easy knowing that they’re still the top ranking revenue raiser for the industry, the below chart reveals that PC games are expected to generate a revenue of $21.6 billion in 2015, while mobile games are set to boom with $22.01 billion over the next year.
Source: http://seekingalpha.com/article/2538055-disney-the-mobile-games-business-can-be-a-gold-mine
Mobile marketing can be a tricky niche to perfect, but Disney is already a step ahead of most developers when it comes to this aspect of producing a mobile game, owning both Marvel Entertainment and the Star Wars franchise. Both Marvel and Star Wars have international cult followings, so they’ve already established a well-trusted and well-loved brand name that users are familiar with. As the industry continues to grow and Disney mobile games continue to expand, we’re likely to see big things from this heavyweight developer in the coming months.
After 5+ years in development, we're excited ... 
