When it comes to developing a fool proof marketing campaign for your new app, the options can seem virtually endless. A great place to start is by asking yourself how you’re going to gain adequate exposure in the days following your launch. One factor that you must consider is that you are only eligible for a “Top New” lists ranking for the first 30 days after your launch. In other words, you only have a 30 day window to capitalise on the launch of your new iOS or Android app.
Incentivised Traffic is what we consider to be the best marketing tool to significantly boost your install rate over a short period of time. In comparison to non-incentivised campaigns, incent traffic can be obtained at quite a relatively low cost, making it a great starting place for all new apps.
For those of you who aren’t too sure about what incentivised installs are, in short, it refers to a process whereby the audience is required to engage with an advertisement for some kind of reward. The type of advertisement and the reward can range greatly, depending on the developer and publisher. For example, the player may be asked to install your app with the promise of receiving a reward for the game they are currently playing, such as virtual currency. This incentive allows you to obtain users that may otherwise look past your new app.
While incentivised traffic at launch provides a beneficial tool for gaining a high ranking position in the “Top New” lists, an ongoing campaign combining both incent and non-incent traffic will assist you in maintaining a ranking in the other App Store charts, including “Top Free” or “Top Paid”. A ranking in any of the charts can do wonders for the success of your app, providing the kind of exposure that is unattainable in any other way.
If you’re searching for more information, be sure to check out our Mobile Marketing Guides.
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