If you thought the Farmville franchise couldn’t get any bigger, you’d be wrong. It seems as though in their attempts to take over the world, Zynga have employed the help of Hollywood actress Kate Hudson, in the latest in-game content update. As we know, farm building games have become one of the most popular categories in the app stores, with Zynga confirming just how much players love their game by releasing the stats that 65% of users would love to be able to create real life recipes from inspiration they get in-game. Along with the content update featured in Farmville 2: Country Escape, Zynga have also released a new app, Farmville to Table Recipe Book, which allows players to do just that – create recipes that they can then share and enjoy with an international audience.
While the latest content update for Farmville 2: Country Escape does wonders for Zynga securing a whole new target audience of players, it seems as though it was also a strategic business move for Kate Hudson, who revealed that not only does the game allow her to express her passions in life, but also provides her with the opportunity to market her own wine brand.
“Farmville 2: Country Escape is a fun and unique way to share our Hudson Bellamy Wines with a wide array of people. Our wines are small lot, so the rustic, community environment in the game fits right in with our values of making a sustainable, local product,” said Hudson. “Along with making Hudson Bellamy Wine, you can make your own real-world version of my go-to fall recipe, Fig & Burrata Flatbread, in the Farmville to Table Recipe Book. Fall is my absolute favorite time of the year to cook, and I hope the recipe inspires everyone to make the most of the season’s delicious, natural ingredients.”
If you want to get a sneak peak at an animated version of Kate on the small screen, you’ll have to be quick, as the update will only run until 23rd November. The Farmville to Table Recipe Book, however, is available to download now for both iOS and Android users from the app stores.