Designing an app? Well here are some key factors to take into consideration when planning your first application:
- Choosing platforms
It’s essential that before beginning the design of your application you select which platforms would work the best.
If making money is what is mostly on your mind, it can be advised to use iOS as your platform, which is the operating system used for iPads and Iphones. Android currently holds the leading place for smartphones in Australia and according to Gizmodo Australia holds 63% of its market share, with iOS coming in second at 26.9%. This being said, by choosing an Android app, it could be the best way to promote your business.
Source: http://www.gizmodo.com.au/2014/09/android-continues-to-gain-market-share-over-apples-ios-in-australia/
- Include social sharing
It is important to include buttons for social media to allow users the option to share material about your application. It helps to encourage users to share information and can be an effective method in generating more users.
- A free app
Promoting a free versus a paid app mainly depends on the purpose of your application. If the purpose is to establish brand presence for your business, it may be a good idea to promote a free app to get as many downloads as possible. Alternatively, it could be a great way to make money by offering a paid app.
- Adding Value
It is essential to think of your app as an individual product, separate to your business. Determine an idea that reflects your business and can grab the attention of your audience.
- Be appropriate and relevant
Not every need of every customer will be solved through your application. Offer some tips and guidance related to your business to get the most relevant information across to your users.
- Provide Information
Regularly provide useful information such as news articles and updates relating to your business. A key way to achieve this is by before the user realises their need, the system is automatically updated with this relevant information.
http://www.officerreports.com/blog/xxx-apps-for-your-security-guard-agency/
- Make users return to your app
Users downloading the app is only the initial step amongst many. If the application is not used again, it may lose its meaning and have no benefit for your business. It is important to create a reason for your users to keep returning to your app.
- Maintain communication
Another important note to make before designing your app is to take into consideration user’s feedback in order to regularly make appropriate updates of your application.
- Functionality updates
You need to understand the way smartphones work and how apps are utilised to effectively market your product or service. Be innovative, yet simple to keep user friendly for the users of your application.
In order to run your application successfully and reach out to your customers it is key to follow these simple steps. Design your application to best connect with the customers on the go and make your business thrive.
After 5+ years in development, we're excited ... 
