Deciding on a price for your app is a crucial decision. There is the common misconception that the price is simply made up of development time, overheads, costs plus a profit margin. This might be the preferred amount to charge but in reality it may not be what users are prepared to pay.
It is imperative that you take into account additional factors such as what the consumer would be willing to pay, what they expect to pay and how many of your app you would expect to sell.
http://www.activistworldnews.com/2014/12/16/top-10-apps-activists/
To put things into perspective, selling a lesser number of apps at a higher rate can be less appealing than selling a larger number at a lower price. Users are used to paying for apps and whilst most of the apps retail for around 99c, the highest ranking paid apps are over $2.99. So, price your app according to it’s worth and don’t feel obligated to price at 99c simply because that it was many other do. It’s important to remember that the top downloaded apps are not necessarily the top grossing apps.
Remember too that you must also take Apple’s percentage into account in your pricing structure.
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