InMobi is a performance based mobile advertising network that prides itself on providing a bunch of value added services for both mobile advertisers and publishers. They build mobile-first customer engagement platforms that influence consumers around the globe.
Recently, InMobi put forward a study that analyses data from their advertising platform and looks into key advertiser trends, top verticals, time of the day and week content and engagement based on creative format.
According to InMobi, in 2014 the top advertiser spend was in Entertainment, followed by CPG and Telecom. The fastest growing verticals for this year was Food & Drink, Social Media, Retail, Technology, Telecom and Travel. It is interesting that consumer engagement peak on Friday evenings and weekends across all verticals, being much lower in the afternoons just before the evening peak. The study shows that that consumers engagement with mobile ads are when they are on social media, consuming content related to food or drink, or playing games.
The fastest growing verticals globally for 2014 were Food & Drink at 820%, closely followed by Social Media at 817%. They have compiled data that compares engagement rates across verticals by device and this showed that tablets outperform smart phones across all of the verticals. It can be said that the biggest screens on smartphones can deliver a better user experience offering a higher return on investment.
Out of video, native, rich media, and banners ads the video ads peaked in 2014 driving user engagements. Native ads are way of increasing click through rates, blending into their surrounding property and creating a great user experience. This shows in the statistics where by native ads lead the way above rich media ads across most verticals.
Advertising impressions for the USA, India and China are the highest out of InMobi’s audience with the total number of impressions being more than 650 billion collectively.
After 5+ years in development, we're excited ... 
