Just when you think that you have seen it all, another wam-bam app hits the market. Being such a dynamic industry, we have and will continue to see game-changing designs, functions and features, all of which have the sole purpose of being the best. Fortunately, when it comes to apps and online software, it doesn’t have to be the best. You just need a footprint or a piece of the pie.
The dynamics of the app industry is certainly changing while it is clear that the social gaming market is growing. A good case point for this would be Nintendo. Since the beginning of modern technologies time, Nintendo have been synonymous with games, including all-time favourite Super Mario Brothers. Now more than ever, it is evident that Nintendo have lost share in the modern gaming world, especially with the large number of gaming apps that are available on today’s market, and every teen tech heads desire to become a gaming developer.
Scott Goodson, the founder of global agency Strawberry Frog recently stated that Nintendo’s games are too complex for mobile applications. If this is true then this may very well be the reason that Nintendo’s position in the global gaming market has declined.
http://www.whatech.com/games/press-releases/16757-top-ten-mobile-game-development-companies-to-outsource-for-oct-13
There is significant competition for Nintendo and in an online article Nintendo in Crisis: death by iphone, Dan Sabbagh explained that the iphone, ipad and other devices were the key contributors.
“We are seeing a shift from physical-based media to new digital opportunities that have really opened up how games are distributed to the public” said Piers Harding-Rolls, a games analyst.
Perhaps the 1000% reduction in the cost of entertainment has resulted in Nintendo’s decline. It’s only logical right? What is more appealing and affordable? A game valued at $99 or a gaming app valued at 99c?
Taylor Cavanahgh CEO of Locai, explained “There is a huge disconnect from console to mobile- the time you spend, the controls, the play (most of these people couldn’t use a game controller but they sure can swipe), and the console guys never had to figure out virility but the app guys had to and really perfected it”.
In summary, whilst there is still a market for high priced video games and in home entertainment, new competitors are emerging and new app titles will continue to sell well (Words with Friends by Zynga, Heart of Vegas by Product Madness and Call of Duty by Activision).
After 5+ years in development, we're excited ... 
