Recently launched by the New York-based agency sparks & honey is n² released for iOS devices. The aim of the app is to help keep users up to date with new and interesting stories daily. It also intends to highlight current fashions in daily culture.
Sparks & honey host ‘culture briefings’ in their office daily, which is what the app is based on. This involves the team discussing various cultural patterns and how brands and people interact with the trends. The app aims to mimic the experience of attending the briefings in person through the app for those who are interested.
The app also offers the capability of browsing stories that match with current trends. Users are able to share and read the stories from inside the app and each story is tagged with an ‘element of culture’ that makes each story relevant.
At current, the cultural elements include phrases and keys words such as ‘digital detox’ and ‘life streaming’. When the user taps on the phrase or word, a list of stories associated with that trend becomes available.
The n² app is available is available for a free download from the iTunes App Store.