If you’re up to date with the latest news in the mobile gaming world or frequent various online media sites, such as Reddit, you’re bound to know about the ongoing application that King (creator of the infamous Candy Crush Saga) has filed to trademark the word ‘candy’. Sounds a little ridiculous to most people, so anyone who can’t understand what they would gain from doing this will be happy to hear that King has officially withdrawn their application for the trademark. The application filed by the developer earlier this year created quite a stir in the gaming industry, amongst fellow developers, industry professionals and fans – attracting a great deal of bad press and negative feedback for the company, with speculation that this was the reason that the trademark application has been withdrawn.
While this may be the first conclusion many jump to, industry professionals, however, are also stating that the move by King has more to do with the company acquiring the rights to BlackBerry puzzler Candy Crusher. This acquisition allows King to use the Candy Crusher IP in any court cases that may arise, rather than the trademarked word “candy”. While this is positive news all around for many developers in the U.S., King has firmly stated that it will still be pursuing all options to secure it’s IP in Europe, including the fresh trademarking of the word “candy”.
Source: http://candy-crush-saga.wikia.com/wiki/Candy_Crush_Saga_Wiki
Many may not understand why King is attempting to trademark the word, but they are receiving support from some in the gaming industry who are familiar with the history behind this move. Ransom, developer of CandySwipe (launched in 2010) contacted King in 2013, just months before the application for trademarking, saying that “I have hundreds of instances of actual confusion from users who think CandySwipe is Candy Crush Saga, or that CandySwipe is a Candy Crush Saga knockoff”. Many industry professionals and lawyers in the interactive entertainment sector have released statements saying that it was simply a matter of time before King made an attempt to protect themselves. If King felt as though someone was attempting to challenge their right to use the word “candy”, they would inevitably put up a fight.
The battle may be over in the U.S. but I’m sure we’ll be hearing more about the latest saga from King in times to come, as they attempt to protect themselves around other continents of the world – it looks like the fun is just beginning.
After 5+ years in development, we're excited ... 
