Innovation at its Best: Brus Media makes the Smart 100 in 2014

There’s much to celebrate in the office of Brus Media at the moment, as Anthill Magazine uncovered their top picks for the Smart 100 in 2014, revealing our Mobile Advertising SDK as one of the most innovational products of the year.

Source: http://anthillonline.com/mobile-advertising-sdk-qld-2014-smart-100/

Of course we like to think that our product is pretty great, as far as improvements in the mobile gaming industry go, but to be selected as part of Anthill’s ‘SMART 100′, Australia’s largest awards program dedicated to innovation, is a real honour for our entire team here at Brus Media. Since 2008 Anthill Magazine has made it their mission to identify and rank the top 100 most innovational products in Australia, ranging from designers to the corporate sector, property professionals and everything in between.

Source: http://anthillonline.com/mobile-advertising-sdk-qld-2014-smart-100/

So, why was Brus Media’s Mobile Advertising SDK identified as one of the most innovational products in 2014?

• Our team identified the need for app developers to be able to easily monetise their apps through mobile app walls, one of the highest converting and revenue-driving in-app advertising forms.
• The purpose of this innovation is to help mobile app developers’ monetise their apps in iOS, Android and Unity for the highest possible return through this form of in-app advertising which typically converts much higher than simple banner advertising.
• Our Mobile Advertising SDK is considered as an innovation, because it improves on what came before this for developers. Prior to this, it was necessary for app developers to have to build their own app wall if they wanted to display offers this way to their users. Now it only takes a few lines of code to integrate and is built to return offers faster than any direct integration through cloud-based caching.
• Its various benefits to the customer include improved monetisation offers being ranked by Earnings-Per-Click, reduced development costs and time, faster retrieval than direct integration using our custom-built cloud-based middle tier that caches offers for all countries and devices running the app wall.

If you’d like to check out the full article about our Mobile Advertising SDK and how it all came to be, head to Anthill Online to discover the ‘Smart 100’ for 2014.

Comments

comments