While we see most mobile developers and publishers implementing strategic in-app monetisation opportunities to generate the most revenue possible (that is the name of the game, after all), Outbreak Responder is serving up monetisation with a difference. This newest game released by Global Gaming Initiative still wants to generate as many in-app purchases as possible, however this time your money is going to a good cause, with 50% of proceeds helping to assist the team at Malaria No More.
Source: http://globalgaminginitiative.com/outbreakresponder/
Outbreak responder is available on iOS devices and sees players battling their way through 30 increasingly difficult missions, all with the goal of preventing the spread of malaria. During one mission, for instance, players must drain water holes that are located close to villages, in order to prevent mosquito infestation. While this time management strategy game offers an entertaining and challenging app, more importantly, it also aids in increasing the awareness of malaria internationally. It’s really great to see some monetisation strategies that are helping our global community – and remember, 50% of all funds generated from in-app purchases will go to Malaria No More. This is one game you can spend in without feeling the least bit guilty!
“We are thrilled to support Malaria No More through our new game Outbreak Responder,” said Elizabeth Sarquis, co-founder and CEO of Global Gaming Initiative. “With Malaria No More and the power of mobile gaming, we can raise awareness on this deadly barrier to education, and once and for all end this ancient disease.”
Source: https://itunes.apple.com/ng/app/outbreak-responder-hd/id645908762?mt=8
Mobile gaming really does have a global impact and as one of the fastest growing industries internationally, it’s great to see this wonderful superpower being put to good use – other than bringing us hours of non-stop entertainment, of course.
After 5+ years in development, we're excited ... 
