It’s always been a battle of the giants when it comes to revenues of the mobile markets in China and the U.S., but monetisation has always won out in the United States, allowing them to jump ahead in the global market. It’s been said throughout years past that “you can’t monetise in China” – well, the latest figures show that you sure as hell can and that by 2015 the Chinese market will have surpassed that of the United States mobile gaming market, with predictions that profits will more than double to $3 billion by the closing days of the year.
With this latest development, big name companies have not hesitated to put plans in motion that will see them entering the Chinese market in the near future. Tencent, China’s largest and most used Internet service portal, has made some well-known friends, with gaming legend “King” signing a deal to release Candy Crush Saga to the Chinese market in the months to come.
Superdata teamed up with Talking Data to divulge the latest figures from China and the U.S., clearly showing that “The U.S. has 242 million players spending about $3.2 billion a year, while China has 266 million (and presumably growing) who are spending $3 billion a year at current revenue run rates”. While this may seem like just a small jump ahead in the market for China, Superdata has also revealed that spending in the United States has slowed dramatically, believed to be a result of the market becoming saturated. In the first quarter of 2014, the U.S. market saw a slight increase of 11 percent with average revenue per paying user, whilst China saw a big leap up to 21 percent, across both iOS and Android markets.
By the looks of things, we may have finally found a winner in the everlasting battle between China and the United States to be number one in the mobile gaming world, but only time will tell if these figures will hold strong over the coming year.