The likes of mobile games such as ‘Flappy Bird’ have shown us that some of the highest ranking and more successful games can come from ‘never heard of before’ or indie developers. For start-up development companies, launching a new app and getting the exposure needed to make it successful can be a difficult and daunting task. The latest news from media giant Apple has given some hope to indie developers, as they launch the new “Indie Game Showcase” on the App Store.
Rather than an overwhelming showcase of any and every indie game out there, Apple has decided to launch this new development by selecting an individual developer, who can then showcase their own talent and also shine some light on their own favourite new developer. Not only does this allow a more structured view of new game releases, but it prevents the launch become somewhat chaotic. The editorial team at Apple will also be adding their valuable insights into the developers games and choices, adding their own recommendations for ‘making it big’, in arguably one of the world’s most competitive markets.
While developers will be handpicked by Apple to showcase their indie talent throughout the comes stages of the launch, Simogo, a Swedish developer, has been chosen as the first to take part in what may just be a milestone breakthrough for indie developers. Apple, with its numerous iOS devices, has always been at the forefront of the mobile applications industry, with some saying this move proves their dedication to investing in the future of mobile gaming. Showing once again that they don’t mind tooting their own horn and being in the spotlight, relating to their latest launch of the “Indie Game Showcase”, representatives at Apple have said “independent studios prove that what really matters is the size of your dream”.