If you’re a fan of the hit television series “Keeping up with the Kardashians”, you’ll be excited by the news of a new mobile title featuring some of the younger family members, as the spotlight now shines on Kendall and Kylie Jenner, in their brand new mobile game. Infamous mobile gaming developer Glu Mobile have announced their partnership with the sisters – and there’s already proof in the pudding when it comes to the correlation of celebrities and their social media following equaling mobile game success.
Kim Kardashian: Hollywood, available on iOS and Android, has proven to be a great success for Glu Mobile, with both Kendall and Kylie already featuring as characters in this game.
“Kendall and Kylie Jenner bring a tremendous amount of brand power and social impact to an audience largely untapped by the gaming industry,” Glu CEO Niccolo de Masi said in a press release. “We are pleased to partner with them over the 5-year contract term. We expect that their creative input along with Glu’s expertise in the celebrity-based mobile gaming genre will produce an experience that resonates with Kendall’s and Kylie’s more than 72 million social followers around the world. With the addition of Kendall and Kylie to our portfolio, by the end of 2015, Glu’s celebrity gaming platform will be supported by more than 300 million total social followers.”
Glu Mobile has already hinted that they have future plans to bring more celebrities to the mobile gaming world, with talks about creating a similar style game featuring famous singer Katy Perry.