Changing the world of makeup forever is the new Makeup Genius app by L’Oreal. It’s the new release that allows the user to use the front facing camera as a make-up mirror to try on various cosmetic products, taking testing make-up to a whole new level.
Mr Balooch in biomaterials from L’Oreal came up with the game-changing idea around 18 months ago. At the time there were many other competing apps in the market but to use them you needed to upload and photoshop the image which tends to be a time consuming process.
Balooch explains that what fuelled the creation of the Makeup Genius was consumer needs. “The consumer is becoming rapidly more demanding. So not only do they want to see in the advertisements how the products work, they also want to be able to try them. What they really want is added value. They want to look into their phones and their computers and feel like they’re in a mirror,” says Guive Balooch.
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L’Oreal worked closely with Image Metrics, the creators of recognition software for movies and videogames.
When you wink, the virtual cosmetics move with you and the blush blends in naturally allowing your skin to show through. The smokey eyes look smoked out and lipstick appears matt or glossy depending on what you choose.
The app is available on both Google Play and Apple’s App store so get in quickly and try it out!
After 5+ years in development, we're excited ... 
