Mobile apps are becoming increasingly popular and the majority of the media time by men and women is spent on mobile apps. When creating an app, it is important to have a good mobile app strategy in place and if you have done this you are already on the right track. While this is a great step, it is important to come to the realisation that a lot of apps are not making money and failure for apps is at a very high rate.
Marketing is key when it comes to apps, even with a very good app ROI can be low due to inefficiency in this area. The world of apps is highly competitive and therefore, having a strong marketing strategy be part of your app development process is key. Having an effective mobile marketing strategy is done with a few pre-requisites to help with your apps success.
Planning ahead is key when it comes to building an effective app and before the app is developed, you must have already formulated your marketing plan. Social media profiles and web presence come in handy when planning to market your app and if you don’t already have these assets its time to start utilising them.
For example, it is handy to use your websites landing page as a way of promoting your app. This is a way of providing information about release dates etc, to people who visit the page. Twitter and Facebook are also great methods of giving updates about app development. Another useful tip is to publish press releases regularly, promoting information such as the apps benefits and release day. All of this needs to continue after the app launch and its good to get into the habit of doing it prior to its release.
http://www.renatoganoza.com/2014/09/28/online-marketing-expanding-value-in-advertising-world/
Another key component to creating a successful marketing strategy is creating optimised details for the Google Play Store and App Store so people can easily find your app and know that it exists.
Building an audience before launch is key and to do so it’s important to get feedback before the release to the app store. Use services such as PreApps, a service that can produce a demo video and have it submitted for reviews and scores as well as having opt-in downloads before the app is live. Some people avoid using these sites in fear of a bad review, however they are important in order to have your app noticed.
It’s important to note that marketing is an important process and should be taken seriously both before and after the release of your app. This will ensure for long term results and ideally, the process will have three stages, pre-launch, launch and post-launch. Your app should be the first choice of its target audience and should stand out from the crowd and to do this marketing must be a continual process.
Take into account these pre-requisites and your app will have a much better chance of success with a strong marketing strategy behind it!
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