No matter what the complexity, we could not picture a life without mobile apps. While there have been great successes among consumer apps, this can be far from reality for businesses trying to launch more complex apps. There are plenty of cases in which there has been no complex coding, integration and features and have businesses have had much success in doing this. These are commonly known as micro-apps.
It can be said that sometime the better things in life are the simple things. Businesses should appreciate the app ideas of co-workers that may even eliminate steps in a process or address a specific customer need.
With peoples skills on mobile being at an all-time high, being able to use specific tools that don’t require coding such as drag-and-drop and intuitive tools may be the way to go to kick start initiatives and have mobile apps go viral.
http://thenextweb.com/mobile/2011/07/16/mobile-apps-a-look-at-what-makes-a-good-app-great/
An example and a good starting point for mobile transformation could be with a simple app that replaces paper based processes. With the tablet and smartphone world growing at a rapid pace, older paper based workflow systems are now able to be revamped with simple mobile apps. Another positive note is that businesses do not have to dive into developer resource and IT to get them going. Its surprising how great the speed and simplicity of the apps can be provided the team focuses on straight forward processes that allow for simple form-based mobile apps. This can include simple features such as drag and drops and some swipes and the app is ready to go.
Apart from paper-based processes, it is key to find out problems in major service or management in order think of mission-critical mobile app. This can improve on resolution response and improve reaction times.
Not every need can be addressed with a micro-app however, simple apps can transform a process that relies on basic information capture, for example:
- An assessor in a driving test
- Enrolling in a loyalty programme at a retail shop
- Conducting consumer surveys for a market researcher
So it can be said that instead of going through a sophisticated development process, ideas can be quickly and simply implemented, refined and used as a fully operational mobile app.
After 5+ years in development, we're excited ... 
