While we all know the industry of mobile gaming is a booming one, the latest figures of calculated predictions for the years to come may still amaze you. The latest results from Applift, one of the industries most respected mobile game marketing firms, and Newzoo, a predominant market research company, have revealed that revenue generated from mobile games is likely to double by the year 2017.
As with studies we’ve seen in the past, it is still evident that the rate of expansion of mobile gaming varies greatly throughout the different countries of the world – yet all are showing good signs of growth, whether it be steady or significant increases. Late in 2013, we saw rapid growth for the Western European mobile gaming world, as it sky rocketed to the fastest growing market globally. More recent studies have revealed, however, that Latin America has surpassed expectations and is now seen to be achieving the most significant growth at this point in time, showing a whopping 60% increase year on year. To hone in on just how ever changing this industry is, Western European markets are now showing just a 25% increase on last year’s figures.
Venture Beat recently exposed some key indicators for the growth of the industry, revealing that the cost of marketing are rising steadily. “Total revenue for the Asia Pacific market will be $12.2 billion in 2014. North America, by comparison, will be only $4.9 billion. Western Europe will be $3.2 billion. Eastern Europe will be $630 million. Latin America will be $510 million, and the Middle East and Africa will be $380 million.”
We all know how critical the average spend per month per paying mobile user can be to the success of a new game, and figures from the latest data compilation have revealed that in both Asia Pacific and North America, revenue has almost doubled in the past twelve months.