When it comes to monetising your new mobile app, apart from a strategic advertising campaign, gaining high levels of exposure is your ticket to the big leagues. All developers and creators know that getting that elusive feature spot on the iTunes or Google Play App Charts is sure to boost your revenue… or is it?
The latest data from Distimo has revealed that the feature section of both App Stores can be incredibly hit or miss and, in many cases, your app will achieve no better results from being there. It’s safe to say that most developers yearn for a feature on iTunes when releasing a new iOS app, because we’ve all believed that this will send your downloads into the hundreds of thousands or even the millions, ultimately increasing your chances of successful monetisation. Distimo revealed, however, that there’s no real in-between for a feature game on the charts and you’re likely to receive more than six times the usual downloads or nothing at all.
Source: http://venturebeat.files.wordpress.com/2014/04/screen-shot-2014-04-23-at-12-07-59-pm.png
An interesting piece of knowledge that has come out of the recent study shows that feature spots are likely to bring in more downloads and revenue if your new game is selected for a ‘special occasion’ feature, rather than the regular feature slot, which has in fact become somewhat more of a permanent installment in the App Stores than an actual feature. Last month, special occasion features in the iOS App Stores, such as Amazing Puzzlers, Backyard Battles and Spring Forward, saw the feature apps reaching phenomenal success in the way of bonus downloads.
While there has been some good news for Android users this year, with Google Play beginning to show iTunes some real competition, it seems that when it comes to a feature, Apple is bringing in the big audiences, while a feature in Google Play is still considered to be just a small win for the time being.
After 5+ years in development, we're excited ... 
