Playboy has brought out a new mobile app, Playboy NOW launched for Apple and Android devices. What may come as a surprise to some is that the app focuses on lifestyle and culture rather than nudity.
There has been talk of the new app since last August with the brand looking to promote “highly shareable content”. Since January, according to AdWeek, the idea has gained visitors for Playboy to its website by a staggering 258%.
Scott Flanders, the Chief Executive of Playboy Enterprises says “The strong acceptance of Playboy’s brand position in digital, as exemplified by the high levels of engagement on Playboy.com, Playmates.com and all of our social media channels, is a clear indication that our digital strategy is working,”.
He explains that the Playboy NOW app brilliantly reflects a smart, unique and provocative experience which both advertisers and users are enjoying.
Users will see within the app the “top five things users need to know” on a daily basis. For example, last Thursday the top included “Easy Jesus is the Last Hippie Haven in America” and “Spare Parts from the Playboy Garage: Porsche 911”.
We all know how Playboy made its name, however nowadays there is no novelty in nude females in the online world.
Corey Jones, Senior vice president for digital content at Playboy Enterprises says “Playboy NOW is a one-stop-shop for the busy man who wants to be entertained, informed, amused and seduced,”.
After 5+ years in development, we're excited ... 
