A recent study from Newzoo has revealed which countries have been spending the most on mobile games for the first half of 2014. Also broken down into how much individual gamers are spending per country, you may be surprised by these latest figures. Once upon a time, mobile gaming was dominated by the United States of America and Northern Europe, but it seems as though this is no longer the case. Mobile gaming has expanded so much that it is now being perceived as a worldwide pastime.
To put this study into perspective, before we jump into the question of what countries are spending the most on games, approximately 2.97 billion people around the world have access to the internet and of these a massive 1.8 billion are gamers. In 2014, these 1.8 billion people have already spent $82 billion on games.
Newzoo CEO Peter Warman said, “The market has become a truly global playground, and the lion’s share of market growth can be found outside of mature markets.” So if it’s not the usual suspects that are raking in the big bucks, what did this latest study show?
The top 10 countries by revenue are as follows:
- United States of America: $20.5 billion
- China: $17.9 billion
- Japan: $12.2 billion
- Germany: $3.43 billion
- United Kingdom: $3.43 billion
- Korea: $3.36 billion
- France: $2.6 billion
- Canada: $1.7 billion
- Italy: $1.5 billion
- Spain: $1.49 billion
Source: http://venturebeat.com/2014/06/24/gamer-globe-the-top-100-countries-by-2014-game-revenue/
If we further break down this study for more information, the average amount of money spent per person around the world varies quite a bit from the list above. Check out the top 10 spenders from around the world below.
- Japan: $120/person
- Korea: $79/person
- United States of America: $74/person
- United Kingdom: $62/person
- Australia: $55/person
- Canada: $54/person
- Germany: $50/person
- Switzerland: $47/person
- France: $46.38/person
- Ireland: $46/person
There you have it, the latest information on who is spending what in the mobile gaming industry around the world. We’re seeing more and more games first released into Asian markets, usually as a soft launch, and then expanding to the rest of the world. These figures are proof that this trend may be hanging around, particularly for those publishers wanting to make the most of monetising their iOS or Android app.
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