Recently having been announced is that YouTube now offers users YouTube Red, a paid subscription offering of the video sharing platform. The new service is available to essentially remove ads across the platform in exchange for a subscription rate.
Youtube users in the US are able to try YouTube Red for free for the first month. After the trial period, users will be charged $9.99 per month to hold the subscription. Users can access the platform by signing in through their account and the membership will be across all platforms that YouTube is available. Smartphone users will also be able to save videos to watch offline and play videos in the background even when they have the screen turned off or are switching applications.
Additionally, coming soon to mobile devices it the YouTube Music app. Matt Leske, the senior product manager at YouTube described the new app in a recent blog post “ YouTube Music is designed to make discovering, watching and listening to music easier than ever. Any song or artist you choose on YouTube Music will start you on a personal journey through one of the richest music catalogs; just sign in, tap a track you love, and see where your music takes you.”
The membership with YouTube Red connects with Google Play Music, so when a user subscribes they will have access to both platforms.
We will no doubt see the continued success for YouTube through the YouTube Red and YouTube Music platforms.