Zeotap is a Berlin, Germany based technology company that allows its consumers to monetize and activate their data assets. They aim to ”make operator data accessible and actionable for businesses whilst ensuring the privacy and security of consumers”.
Just recently Zeotap has raised $6.4 million in Series A funding. The funding was led by Capnamic Ventures.
The funding was also raised by other investors such as Iris Capital. Zeotap aims to spend the funding on growing its global technology centre in Bangalore India. It is here where it is recruiting to product management and engineering roles which will serve as the centre itself. On top of this, they will utilise the funding to further its international expansion.
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Zeotap’s platform aims to help mobile advertising be more useful to consumers. It enables additional revenue streams for mobile network operators.
Furthermore, Zeotap’s technology aims to help these MNO’s monetise their third party data through anonymizing, extracting and scoring that system data.
Christian Siegele, the founder and managing partner of Capnamic Ventures said recently “We’re excited to invest in Zeotap and support their expansion. They’re well-poised to become the preeminent data platform in the mobile advertising ecosystem,”.
At current, Zeotap has a number of key partners with over 100 ad tech platforms including Smaato, Mopub, Inmobi, Appnexus and Mediamath.
After 5+ years in development, we're excited ... 
