All good developers and publishers know that the one of the most effective ways to gain exposure for your new app is by ranking in one of the Top Lists in either the Google Play or iTunes App Stores. While it may seem straight forward, the challenge comes in knowing what the best techniques are to achieve top rankings. Unlike rankings for specific terms, such as “slots” or “puzzle games”, Top Lists are driven almost solely by the total number of downloads and recent volume downloads of an app. Putting things simply, gaining rankings in the Top Lists is all about getting the maximum number of downloads to your new app.
Now that you have a better understanding of what exactly it is that you need to achieve in order to rank in the top lists, the question becomes, what mobile marketing techniques do you need to use in order to get the maximum number of downloads to your app?
Incentivised Burst Campaigns
Incentivised Burst Campaigns are a good way to significantly increase your download numbers over a short period of time. Spiking your download numbers over such a short time frame will not only allow you to grow your Top List Rankings, but it will also enable you to gain more organic installs. An Incentivised Burst Campaign offers the perfect starting place for your mobile marketing strategy and once complemented with the right combination of channels, should deliver great results with growing and preserving your top ranking position.
Source: https://play.google.com/store/apps/top?hl=en
Maintaining Download Volume
While it’s an achievement in itself to reach the top lists through a spike in download numbers, it is equally as important to maintain your download volume for success. Implementing a combination of both incentivised and non-incentivised campaigns is a great technique for maintaining volume after achieving fast growth through your initial burst.
Source: https://play.google.com/store/apps/top?hl=en
Other Mobile Marketing Tactics
The above strategies are proven to be one of the most effective ways to gain a top ranking position in the app store lists, however a number of other mobile marketing tactics are also worth considering to grow your installs. While they may not be as cost effective, strategies such as Facebook CPC, Google Adwords and App Review Websites can also be used to boost your download volume and contribute greatly to your app store success.
Whether you choose to begin marketing your new app with an incentivised burst period, followed by non-incentivised and incentivised campaign, or choose to implement one of the other marketing tactics mentioned, it is important to always keep the lines of communication open with your campaign manager. Reviewing your progress can help you to reevaluate your position and will ultimately allow you to discover which mobile marketing tactics work best for your company and your new app.
If you would like to learn more about how to rank in the app store top lists, please contact us and we can assist in determining which marketing tactic, or tactics, would allow you to achieve the most successful results.
After 5+ years in development, we're excited ... 
